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Trademarks are important assets to any business

A trademark is not only used in the course of business to distinguish your goods or services from those of other traders, it can create value for a business when used effectively. A strong trademark also allows you to create your unique business identity and helps build trust and loyalty. The symbols ® and TM are commonly associated with trademarks.

Without trademark protection, you expose yourself to counterfeiters, infringers or other traders trying to ride on your goodwill and reputation you have generated in your business. This translates to damaged reputation, lost business and profits. By registering your logo and brands, you not only defend against unscrupulous traders, but also gain strategic commercial advantage against your competitors.

In order to better assist our clients, we are pleased to provide general information on trademark (left navigation bar).

 

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