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Trademark Cost: DIY filing or engage an agent?

Why spend more when you can do it yourself? By submitting trademark application yourself, it is tempting to feel you can save significant cost on professional fees. But, the trademark registration process may not be always straightforward.  Any mistakes made during the application stage will likely cost you time and money.

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Is my company logo safe to use?

Business owners must always pay special attention to newly created marks and ensure that their company logo is safe to use. If there are similar logo already existing in the market, you could be bring to task for passing-off an unregistered mark. In order to ensure that you are not infringing on someone else's Intellectual Property rights, it is prudent if not strongly recommended to conduct

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Why my trademark is objected?

There are many reasons why your trademark is objected, and one of the most common cause is the lack of distinctiveness. When selecting a new trademark for your products or services, it is important to strike a balance between marketability and distinctiveness.

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Why Filing Trademark under Madrid Protocol is not always advisable

For businesses looking to expand their markets overseas, the Madrid Protocol system can be a "one-stop shopping" for an international filing and maintenance program. The advantages of filing trademark under the Madrid Protocol are many but not always advisable. Some of the benefits include:

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Searching before registering a trademark, is it necessary?

Given the additional cost, it is not surprising that most people choose not to engage professionals to perform searching before registering a trademark. While searching is not mandatory, it can help to determine the availability of the proposed mark for registration and ensures that it does not infringe the rights of another person registered rights.

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